STRATEGIC COMMUNICATIONS CONSULTING

Communications Support for
Good Work that Matters

At Carroll Communications, I help organizations align what they say with who they truly are. Whether you're navigating change, refining your message, or leading a team through growth, I bring hands-on experience, thoughtful listening, and strategic clarity to help your communications truly connect.

About Me

Hi, I’m Dawn Carroll, founder of Carroll Communications.

With more than two decades of experience in non-profit communications, I’ve learned that effective messaging is about more than sounding good. It’s about alignment. Clarity. Authenticity. And trust.

I bring a “brand therapist” mindset to every engagement, helping organizations uncover their true voice and communicate it clearly, internally and externally. My approach is collaborative, strategic, and hands-on. I don't just advise from the sidelines; I roll up my sleeves and work alongside you to move the mission forward.

From message strategy and campaign content to crisis communications and executive support, I’m here to help you tell the truth about who you are in a way that resonates.

Services

Messaging & Brand Voice

For organizations who need to align what they say with who they are. I help uncover your voice and bring clarity to your mission through:

-Message development & positioning

-Voice and tone refinement

-Mission, vision, and values articulation

-Campaign and program messaging


Best Fit: When your message feels fuzzy, inconsistent, or out of sync with your mission.

Strategic Content & Storytelling

Bring your message to life through thoughtful, engaging content. I write and edit content that informs, inspires, and connects:

-Website & email copy

-Newsletters, blogs, and articles

-Video scripts & executive talking points

-Ghostwriting (op-eds, speeches, devotionals, etc.)


Best fit: When you know what you want to say, but not sure how to say it.

Crisis Communication

Support before, during, and after a crisis because your message matters most when it’s hard. I offer both proactive planning and responsive support:

-Risk mapping and response planning

-Crisis messaging toolkits

-Real-time coaching and on-call support

-Internal and external statements


Best fit: When your team needs a calm, experienced guide to help communicate clearly under pressure.

Fractional Leadership and Team Support

Hands-on help without hiring full-time. I serve as an extension of your team offering strategic guidance and steady support:

-Interim or part-time Comms Director or CCO

-Team coaching and mentoring

-Departmental audits and planning

-Cross-functional communication strategies


Best fit: When you’re growing, in transition, or need experienced leadership without the overhead.

Get In Touch